Burberry Group plc is a legendry British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks.
Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH the Prince of Wales have granted the company Royal Warrants.
The Chief Creative Officer is Christopher Bailey. Considered one of the most prestigious brands in British and international fashion, Burberry has become synonymous with high fashion style and quality.
Trench coats that have become synonymous with the brand Burberry are now increasingly been seen as style statements worldwide. Though many other brands have followed suit since its invention, those who love true style still prefer these trench coats. The style that a trench coat exudes has become so obsessive that some would even say, "How does it matter what I really am wearing inside if I have a Burberry trench thrown over it?
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While many of these European fashion houses suffered, unable to win market share from more cautious luxury customers, Burberry has been tackling all fronts of its business full force, from hedging against the Eurozone crisis to allocating fresh capital for expansion, and so far investors seem to like what they are seeing.
Over a decade and a half ago, Rose Marie Bravo, a well-known American retail hotshot, she had run Saks Fifth Avenue, took charge of Burberry and turned its fortunes around. During Bravo’s tenure, the check pattern that was traditionally used as the lining for the trench coats became Burberry’s own signature, turning up on everything from handbags to scarves to women’s wear.
At the time, Bravo’s work at Burberry was regarded as one of the fashion industry’s great success stories. Both Bravo, and Burberry designer Christopher Bailey, picked another American woman as the new head of Burberry. Angela Ahrendts was an experienced fashion industry executive. The company has trebled in value. It is now one of the world’s top five luxury firms.
Burberry is defying what other luxury retailers are struggling with in this economy. It has found its niche client base, hedged against a further economic slowdown while still increasing its profit margins. The checkers are aligning for them, at least for now
Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry. The company has branded stores and franchises around the world, and also sells through concessions in third-party stores. HM Queen Elizabeth II and HRH the Prince of Wales have granted the company Royal Warrants.
The Chief Creative Officer is Christopher Bailey. Considered one of the most prestigious brands in British and international fashion, Burberry has become synonymous with high fashion style and quality.
Trench coats that have become synonymous with the brand Burberry are now increasingly been seen as style statements worldwide. Though many other brands have followed suit since its invention, those who love true style still prefer these trench coats. The style that a trench coat exudes has become so obsessive that some would even say, "How does it matter what I really am wearing inside if I have a Burberry trench thrown over it?
Fashion IconWhile many of these European fashion houses suffered, unable to win market share from more cautious luxury customers, Burberry has been tackling all fronts of its business full force, from hedging against the Eurozone crisis to allocating fresh capital for expansion, and so far investors seem to like what they are seeing.
Over a decade and a half ago, Rose Marie Bravo, a well-known American retail hotshot, she had run Saks Fifth Avenue, took charge of Burberry and turned its fortunes around. During Bravo’s tenure, the check pattern that was traditionally used as the lining for the trench coats became Burberry’s own signature, turning up on everything from handbags to scarves to women’s wear.
At the time, Bravo’s work at Burberry was regarded as one of the fashion industry’s great success stories. Both Bravo, and Burberry designer Christopher Bailey, picked another American woman as the new head of Burberry. Angela Ahrendts was an experienced fashion industry executive. The company has trebled in value. It is now one of the world’s top five luxury firms.
Burberry is defying what other luxury retailers are struggling with in this economy. It has found its niche client base, hedged against a further economic slowdown while still increasing its profit margins. The checkers are aligning for them, at least for now
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